Wednesday, November 27, 2019
Analysis of Swingers essays
Analysis of Swingers essays Set against the backdrop of the mid 1990s Los Angeles club scene, Swingers, gives us an engaging and realistic look into the L.A. singles life, and serves as a parable for all of those out there that have looked for love, failed and have had the courage to get up and try again. The story centers around Mike (Jon Favreau), a struggling comedian and a generally nice guy, that has not gotten over breaking up with his girlfriend and the trials and tribulations that he takes to try to get back on the dating horse. Along with Mike on his journey to find new love are his friends, a group of struggling actors, that at times act as a Greek chorus to show us his progress and theirs towards meeting these new beautiful babies. The cast is, for the most part, amateurish. Obviously, this is a function of the film's meager budget. Everyone gives a gung-ho effort, but most fail to hit their marks dead on. Favreau himself comes off as little more than an actor playing an actor. Even his walk feels forced at times. Thankfully, it doesn't hinder his likeability, or the rest of the casts. The one standout, of course, is Vince Vaughn as "best friend" Trent. Vince has charisma to spare here, taking his role as the smooth-talking Don Juan to the outer limits. He embodies Trent completely, and through his character gave America several new catch phrases to be used in their everyday vernacular. The line, Your so money and you dont even know it, that he consistently gives to Mike throughout the film to booster his confidence can be now be found in everything from advertising to sports casting Director Doug Liman does a good job with the small independent film budget he is given, and shoots the film in a naturalistic almost documentary type of manner. The film is highly self reflexive and at times he resorts to gimmickry to catch the audience's attention (like the Goodfellas inspired steady cam walk through...
Saturday, November 23, 2019
CNG HOA XA HI CH NGHA VIT NAM Essays - Free Essays, Term Papers
CNG HOA XA HI CH NGHA VIT NAM Essays - Free Essays, Term Papers CNG HOA XA HI CH NGHA VIT NAM Djc lp - T do - Hnh Phuc BIEN BN CUC HP Thi gian bt dju: 13 gi, ngay 8/3/2017 Dja djim: Snh 1AB Dji hc Ton Djc Thng. Thanh phn tham d: Co Mai Hunh Phng Tho Va cac thanh vien trong nhom gm: Trn Th Thu Cuc Nguyn Ai Dinh Nguyn Hoang V Nguyn Thanh Cong Trn Th Thu Cuc Trn Th Van Trng Th Dim Thuy Le Kiu My Ni dung: Co hng dn cach tim bao, cu truc ca mt bai bao nghien cu, neu ra nhng djim cha phu hp trong cac bai bao ma cac t dja np. Cu truc ca mt bai bao nghien cu nh sau: + Abstract: djay la tom tt ni dung chinh ca bai. + Introduction + Literature review: trinh bay v nhng nghien cu trc djo lien quan djn ni dung bai bao. phn nay, cac t tim ra gi thit (hepothesis) va lp bng v nhng quan djim cac bai bao djc dj cp, trich dn nhng cau phat biu, nhn djnh quan trng. + Method: xac djnh phng phap nghien cu ca bai bao: djnh lng, djnh tinh, hoc kt hp. Tim ra mo hinh ( vi d: hi qui tuyn tinh) + Result: dja ra nhng bng s liu. + Conclusion: kt lun ca bai nghien cu. Co yeu cu cac nhom cha tim djc bao hoc cac nhom dja tim djc nhng bai bao cha tt gi t 10 djn 20 bai bao cho GVHD hn chot 24h th 7, ngay 11/2/2017. Cac t khong co mt ch djng lien lc vi thanh vien khac nu co thc mc. Cuc hp kt thuc vao luc 14h15, ngay 8 thang 3 nm 2017.
Thursday, November 21, 2019
The Process of Protein Purification Literature review
The Process of Protein Purification - Literature review Example Vaccines, gene therapy and replacement (such as that in insulin-deficiency) all have helped in improving health conditions, and have been based on good elucidation of structures, research on structure-function relationships, and establishment of protein purification specific to the amino acid sequence present. With this in mind, this particular study designed a protocol to purify and characterize the a synthesis of cytochrome oxidase (SCO)-1-like protein 3966 in Streptomyces lividans. As will be seen later, better understanding of SCO proteins is still warranted, as many potential functions of these types of proteins are unclear. Moreover, SCO is a vital enzyme as the cytochrome oxidase c, and in essence the electron chain transport of the mitochondrial respiration mechanism, depends on it. Initial studies of homologues in bacteria have been the usual first step in protein characterization. Many proteins in the eukaryotic cells have been proven to have functional and structural counterparts in bacterial cells. Because of the relative ease of bacterial replication and protein purification, it is thus a method of choice in conducting in depth studies of proteins. REVIEW OF RELATED LITERATURE I. Protein Purification There are factors to consider in doing protein purification. ... There are many kinds of column chromatography, ion-exchange, affinity, and size exclusion are just some of the more usual protein purification procedures that may be done. Affinity chromatography uses antibodies for a specific protein as part of the column through which the protein solution passes. Although it is highly specific, it is more expensive and much harder to prepare. Size exclusion, on the other hand, depends on the differences of molecular weights of the proteins that are present in the solution. In general, proteins with high molecular weight are eluted fastest as they are not able to get into the small spaces of the column, making their path down the column less impeded. On the other hand, low molecular weight proteins still pass through the tiny spaces within the column, thus slowing down their descent. Although much easier to prepare than an affinity column, a size exclusion chromatography column is less specific, as different proteins of similar weigh are eluted out at the same time, despite them having differences in characteristics, such as the isoelectric point (Burgess, 2008).. For ion exchange chromatography, these beads are charged, thus attracting the oppositely-charged proteins present in the solution to be passed through the column. Depending on the objective of the experiment, the eluent or the bound proteins are collected for further processing such as concentrating. To get the proteins bound on the beads, salt solutions of graded concentrations are passed onto the column. As the concentration of the salt increases, the beads will more likely bind to the salt than to the proteins. Thus, weak ionic proteins are bound weakly
Wednesday, November 20, 2019
The Abercrombie and Fitch and Burberry Australia Assignment
The Abercrombie and Fitch and Burberry Australia - Assignment Example The paper "The Abercrombie and Fitch and Burberry Australia" talks about fashion retail marketing. The globalization of modern business has necessitated the use of different modes of retail marketing, with retailers exploiting any available opportunity. Currently, the internet is robust with fashion items being advertised by different companies. It is due to these developments that this paper sought to look at two leading fashion companies that operate retail outlet stores in Australia, Burberry and Abercrombie and Fitch. This paper is generally concerned with how the retail outlets of these two companies have strategized themselves to reach their customers. The fashion industry is a very dynamic industry, due to the many changes that keep taking shape in the business. The uniqueness of this business form other businesses is the fact that the manufacturers of fashion items, inclusive of clothing and other items of fashion is the common ideology of change. Contrary to the traditional perception of the fashion design as a means of fulfilling needs, the modern perception is different, with its intention purpose being lined in conception, production, promotion and the marketing styles in the basis of the customerââ¬â¢s desires. While peopleââ¬â¢s tastes keep on changing over and over, the manufacturers keep on inventing new fashions with time. With the changes, old fashion items become obsolete and cannot be. Fashion is defined by the key players who are involved in it. The interwoven web of the individuals .who are part of the industry including designers, stores, factory workers, seamstresses, tailors, embroiders of garments, the press for publicity, fashion analysts and critics, the various models involve in showcasing the garments such as fit models and runaway models, textile manufacturers, pattern makers and sketch makers, and most importantly the customers. The changing tastes and customer wants are what determine the fissionability of the fashion indu stry. Customersââ¬â¢ wants change by virtue of their attire, or through the iconsââ¬â¢ standards. It is with this knowledge that anybody who considers investing in the fashion industry ought to be ready for the dynamics in the market. Losses are inherent and more probable if a retailer do not understand the exact needs of customers, while keeping an eye on the changing market trends in the fashion designs. This paper looks at the two major fashion retail outlets in Australia, the Abercrombie and Fitch Australia and Burberry. The Abercrombie and Fitch Australia Men and women love fashion, and especially the Abercrombie and Fitch garments. ââ¬Å"Abercrombie and Fitchâ⬠(2012) observes that the young and the youth are willing to spend any amount of money just to expand their collection of the Abercrombie and Fitch. Fashion is classified in terms of class, with the high class setting standards and assuming iconic status in the society, and this is exactly what the company do es to its customers. It elevates the customersââ¬â¢
Sunday, November 17, 2019
Political Philosophy Essay Example for Free
Political Philosophy Essay Barber (1999) refers to strong democracy as one of the democratic responses to contemporary political condition. The author clearly distinguishes the strong democratic type from unitary democracy, pluralist democracy, authoritative, and juridical democracy. All these types of democracy are idealistic, and are never applied to real political conditions in their pure forms, but they represent the five different visions of the democratic order which deserve attention and should be objectively reviewed. Barber (1999) defines authoritative democracy in centralized executive terms. Authoritative democracy exercises the principles of differential citizenry; although authoritative democracy is fully accountable to the democratic community which elects it, this type of democratic order relies on the excellence of elites (Barber, 1999). The two major deficiencies are characteristic of authoritative democracy: first, it tends towards hegemony; second, it tends to camouflage its political representation under the cover of political wisdom. As a result, individuals risk confusing the political virtue with the political excellence (Barber, 1999). Juridical democracy is based on the principles of protecting human rights. Arbitration and adjudication are the necessary preconditions of juridical democracy (Barber, 1999). In juridical democracy, the principle of differential citizenry is expressed through excessive reliance on courts, which resolve and mediate political issues and substantially limit the power of the democratic government. Barber (1999) writes that ââ¬Å"juridical democracy is deficient because it subverts the legislative processâ⬠. The author is confident that juridical democracy initially distorts the notions of the natural right and the higher law, using them as the disguise for political reintroduction and representation (Barber, 1999). Pluralist democracy is the most ideal democratic form of all Barber describes in his work. Pluralist democracy is based on the principle of the social contract which free political markets use in the process of political exchange (Barber, 1999). In distinction from the two previous forms of democracy, the pluralist form relies on active (not differential) citizenry. All conflicts and issues are arbitrated with the help of bargaining in which free equal individuals are involved. The pluralist democracy is deficient because the power of the social contract and bargaining is very weak. In Barberââ¬â¢s (1999) view, pluralist democracy is too innocent, and cannot lead to formation of any public thinking. Unitary democracy could initially become the political representation of certain norm as the central element of democratic order. Although unitary democracy promotes the unanimous character of political decisions, it tends to undermine the principles of individual autonomy. The role of citizenry in unitary democracy is vague (Barber, 1999). The problem is in that the unity of political deliberation requires that individuals merge with the rest of the political community. As a result, they risk losing their political individuality, and promote collective political thinking. Unitary democracy cannot foster self-realization; in massive forms, unitary democracy borders on coercion and malevolence (Barber, 1999). In many aspects, unitary democracy is synonymous to ââ¬Å"conformistâ⬠type of political order, which mixes tyranny with terror and views community consensus through the prism of collectivity and collective political interests. Barber (1999) is confident that strong democracy is the political order of the future. The author views this type of democratic order as a community which will never be collectivistic, and which is the most compatible with the contemporary society. The core of strong democracy is the self-government, in which citizens govern themselves (Barber, 1999). The conflict resolution is based on self-legislation, and the creation of the political community. The mentioned political community is the key element of strong democracy, and it is the necessary condition for transforming the political conflicts into the useful epistemological tools of public thinking (Barber, 1999). Simultaneously, Barber fails to define the criteria for the creation and existence of the already mentioned political community. If strong democratic community exists to transform political conflicts or implement political decisions (Barber, 1999), it is unclear whether this community will keep its previous form as soon as it achieves its political goals. One canââ¬â¢t but agree with Barber (1999) in that in strong democracy community is invariably linked to the notion of citizenship, but there are striking disparities between the notions of community and participation. Although strong democracy claims striking the misbalance between participation and community, it does not offer any reliable criteria for achieving the democratic world of the common ends, in which conflict serves the dialectical means of turning the masses into the democratic citizenship. Conclusion Strong democracy is viewed by Barber (1999) as the best and the most realistic type of democratic order. Barber (1999) emphasizes the deficiencies which authoritative, juridical, unitary, and pluralist democracies display. Simultaneously, Barber (1999) fails to provide the criteria for creating and supporting the strong democratic community and participation. The relation between community and participation remains misbalanced, and strong democracy will hardly strike it.
Friday, November 15, 2019
Effects of Orphanhood on Child Development
Effects of Orphanhood on Child Development 3. REVIEW OF LITERATURE ââ¬Å"A solid family environment is essential in paving the way for the realization of future dreams and aspirations of children.â⬠ââ¬âNelson Mandela ââ¬Å"The suffering of children is not in itself what is revolting, but the fact that it is undeservedâ⬠¦Ã¢â¬ ¦ if we cannot make a world in which children no longer suffer, at least we can try to reduce the number of suffering childrenâ⬠Albert Camus: ââ¬Å"Lââ¬â¢ Homme Revolteâ⬠. Children must be protected not because they are innocent but because they are powerless Mason Cooley A research literature review is a written summary of the state of existing knowledge on a research problem. The task of reviewing research literature involves identification, selection, critical analysis, and written description of existing information on a topic. 11 The various attributes of orphans, orphaning and orphanages are considered in separate sections 1. DEFINITIONS OF ORPHANS AND VULNERABLE CHILDREN The word orphan is derived from the Latin word orbus meaning bereft or to suffer the loss. Today, it applies to a child whos either or both of the parents are dead.12 According to UNICEF the definition of an orphan is anyone between the ages of 0 and 17 years who has lost at least one parent or both the parents.13 Vulnerable children are those who belong to high-risk groups who lack access to basic social amenities or facilities. ââ¬Å"Vulnerableâ⬠is analogous to the word ââ¬Å"affectedâ⬠. They include street children, orphans, child prisoners, child laborers, the children of sex workers and, confusingly, children who are orphaned by AIDS or have an HIV-positive parent14. Historically such orphans have been reared by close relatives or in institutions meant for other deprived children like them. Indias commitment to the cause of children is an old as its civilization. The child is believed to be a gift of the Gods, which must be nurtured with care and affection, within the family and the society Unfortunately, due to socio-economic and political factors, the incidence of neglect, abuse and deprivation, particularly in the poverty afflicted sections of the society, has gradually increased . The category of socially handicapped children includes within it those children who are destitute, abandoned, deprived, neglected, victimized, vagrant, and even delinquent children observes.15 Khandekar feels that the term deprived children implies deprivation of many aspects, such as economic, social, familial, emotional and moral.16 Bose opines that the category of children in need of care and protection s a wider scope which includes children whose parents are extremely poor, children of working women with low income, exploited, runaway children, child beggars, vagrants, delinquents, etc.17Thus we see a little agreement on the specifics of who can be include into the category of orphan children. Bose vehemently advocates that the juvenile delinquents too be included the class of orphan children. They have even been called neglected juveniles and described as one who is a destitute, who is left alone, abandoned, forsaken, in utter want, without resources, deprived, in a state of extreme poverty, being without food, shelter etc. The working group appointed by the Department of Social Welfare, Ministry of Human Resources Development, Government of India in 1969 listed the following circumstances to define orphans, although there are other terms such as socially handicapped used interchangeably: a) a child, whose parents are not able to look after with proper care and control. b) a child, without any living parents, who is not being looked after by any other near relatives on whom there is a moral or social obligation to look after. c) a child who has no home or settled place of abode, without any ostensible means of subsistence. d) a child whose surviving parent is a lunatic. e) a child deserving special protection, from parents who indulge him / her in prostitution, drunkenness or anti-social behavior. f) a child whose parents have forced him into beggary, acrobatics or performing tricks for the purpose of earning or any other kind of child labor. g) a child who is uncontrollable.18 Further the Planning Commission of India in the 10th Five year plan has brought all these children under a common category called as ââ¬â children in difficult circumstances and included under this category are street children, abandoned children, orphaned children, child laborers, children who have been physically or sexually abused, children in conflict with law, children with HIV/AIDS, children of terminally ill parents, children of parents serving prison terms, children victims of natural disasters, terrorist attacks, immigration etc, for the purpose of devising need based policies and welfare programmers.19 2. BURDEN OF ORPHANHOOD IN INDIA The estimated number of orphans who need care and protection in India would give a better perspective of the magnitude of the problem on our hands .Though the exact quantum of dependent children is not known, approximations are available. In India 31 million children have become orphans due to all causes as by 2009.2 Every 2.2 seconds a child loses a parent somewhere in the world. By 2015, It is projected that there will be 400 million orphaned children worldwide.20 Moreover, it would be difficult to estimate the number of children who are abandoned, neglected, deprived of parental or family care due to innumerable other reasons such as family feud, parental desertion, illegitimate pregnancy, natural disasters. 3. CAUSES OF ORPHANING 3.1 BROKEN HOMES, PARENTAL DISHARMONY , PARENTAL LOSS / DEPRIVATION BROKEN HOMES, PARENTAL DISHARMONY A large proportion of delinquent and neglected children come from broken homes. Desertion, divorce, illegitimacy, cruelty, drunkenness and drug abuse by the parents are some of the common denominators among the neglected children.21 Broken Home is one which is rendered incomplete by the absence of one or both parents Parental separation or divorce often have an altogether different aspect where in the child is presented with a conflict of loyalties which is sometimes played upon usually by the contesting parents introduces new problem of adjusting to step parents and their attitudes.22 There is also a type of home which is thoroughly noxious without being broken. The members of the family go on living together, a life punctuated by quarrels, hatred, brutality, alcoholism, irresponsibility etc and emotional turmoil resulting from domestic discord, parental neglect or rejection may drive the child to retaliatory aggression.23 Ganga et al in their study of 225 inmates of an orphanage in Thanjavur documented that in 43.5% of the children, father had more than one wife, and father had left home in 14.6% while mother had left in 12.9%.24 Manjushree and Srinivasan noticed that of the 73 neglected children, in 8 children frequent quarrels between father and mother was observed.25 Thilagaraj in his study of neglected children documented that 37.5% of the parents were unhappily adjusted, parental separation/ desertion was seen in 12.6%. In 10% each, either both the parents had died or one parent had died and there was remarriage or there was no remarriage.26 Singh and co-workers while studying parental image in delinquents observed that in all cases of their study sample, parents had cordial and harmonious relationship.27 PARENTAL LOSS / DEPRIVATION The presence of a human figure is essential to develop social responsiveness. Because, if the child is constantly exposed to inanimate means of stimulation, the feelings of attachments to inanimate objects might generalize to human figure.28 The effects of long-term or permanent separation form one or both parents are complex. When the separation occurs as early as three months after birth, the infants emotional upset seems to be primarily a reaction to the environmental change and strangeness, and he /she usually adapts readily to a surrogate mother-figure. But once attachment behavior has developed, the emotional hurt of separation may be deeper and more sustained. The child may go through a period of bereavement and have greater difficulty in adjusting to the change. It would appear that the age at which the infant is most vulnerable to long term separation or loss is from 7 months to 5 years. The long term consequences of such a loss appear to depend not only on the time of its occurrence, but also on factors such as the child in question, his previous relationship with parent and the quality of subsequent parental care.29 MATERNAL DEPRIVATION : In a pioneering study, Bowlby (1960) summarized the effects of maternal separation on children from 2 to 5 years of age who were hospitalized for prolonged periods. He cited three stages of their separation reaction: 1) Initial protest characterized by increased crying, screaming and general activity 2) Despair which included dejection, stupor, decreased activity and general withdrawal from the environment, and 3) Detachment following the childrens discharge from the hospital and reà ¬union with their mothers in whom the children appeared indifferent and sometimes even hostile towards their parents.30 According to Howells separation and deprivation are not synonymous terms. He states that separation of the child and parent, means that the child is physically parted from its parents and has an existence independent of them. On the other hand, deprivation is a term which indicates that a loss is suffered, and when applied to the child, it is used in the following two senses: 1) Occasionally it is used to denote that the child suffers the loss of its parents, or permanent parent substitute. This usually coincides with physical separation of parent and child (to prevent confusion with the term separation the usage deprivation should be avoided). 2) Frequently it is used to denote that the child is deprived of the necessary care for its emotional growth and so suffers the loss of parenting Separation, then involves the physical absence of the parent, but not necessarily of parenting. Deprivation involves the loss of parenting but not necessarily of parents. Thereby, he has drawn a distinction between parents as an entity from parenting, that is, the emotional care given by them to the children.31 Bowlby comments that in the young childs eyes father plays second fiddle, but is of an indirect value as an economic and emotional support to the mother.30 True enough, this is the impression carried over by the social, psychological and psychiatric literature. The facts however may be different. The father may share parenting, often equally, sometimes pre-dominantly and sometimes subordinately. Few facts are available. Nevertheless, the available literature indicates that the father has an important role to play in maintaining the stability of the family group and in supporting the role of the mother. He has also a significant influence on the psychological development of boys and girls. The fathers masculine model (aggressiveness, leadership and objectivity) is necessary for the boy if he is to emancipate himself from the feminine model prevailing at home and develop the qualities of maleness that will make him acceptable to his peers.32 The various causes for parental loss described in the various studies, parental deaths due to a number of causes, outnumber all other causes. Fosteer G and colleagues in their study observed that 12.8% of children under 15 years old had a father or mother who had died; 5% of orphans had lost both parents.33 Bhagath and Fraser in their study on neglected children found that paternal death was discovered in 40% whereas maternal loss was seen in 15%.34 Presley et at reported parental loss in 49. 2% of 140 neglected children, with 21% maternal loss and 25% had lost both the parents.35 Approximately 23% entering the foster care in the United States of America have lost one or both the parents in a survey carried out by Simms M D et al.36
Tuesday, November 12, 2019
College Tuition Essay
Liberal views on college tuition is that it should be affordable and not increase the average debt an American should have. Recently Obama capped the federal student loan payments at 10% of income and stopped federal student loan interest rates from doubling. Liberals tend to believe strongly in public education and are against the high tuition of private schools, many believe that the high prices of private schools take away from the education system and increase the price of public education. Conservative views on college education is to switch from community schools to trade schools, increasing training instead. They believe you would cut the amount of money you owe by attending a trade school and not investing in a 4+ year college, but they believe also that this opportunity should be possible for most Americans. Many Conservatives believe that federal government has no business in originating student loans and encourages private loan investing. Many believe in shifting the role of federal government in student loans to make government the guarantor for private sector student loans. Demographics The raising of any college tuition funds or loan rates would have a direct effect on the younger generation of 18-30 year olds that would be trying to access education early on in their lives. The United States ranks 9th in the world in the amount of young adults enrolled in college, but 16th in the world of 25-34 year olds graduating with a higher education. The ideas of the liberal party would settle well with the younger generation going into college after high school or returning to college at a young age. The older generation from 65 and up would see faults in this idea by questioning why not raise interest rates or where the funding would come to support the growth of public schooling, but also the idea of do you really have to go to college? Many people of the older generation do not see purpose in being in high debt at such a young age in life. Major difference between the two parties is how the money is received to pay for higher education. They both believe that college tuition should be lowered and more possibilities should be available for lower class Americans, but how those Americans get the money for this education is a widely debated topic.
Sunday, November 10, 2019
Disadvantages of Globalization Essay
Globalization is any companyââ¬â¢s target. However, it should be noted that globalization has disadvantages as well as advantages. One of the disadvantages of globalization is the over-standardization of products through global branding. Using Emirate Airline to illustrate this point, globalization will means that their services are standardized which aim to serve all customers. They would lose their uniqueness of the business culture after they go global. Also, the over-globalization will result in the lack of creativity and product diversity. Moreover, globalization can also create diseconomies of scale as not all countries have the same growth and economic cycle. For example, Emirate may operate very well in the Middle East and Europe market but expanding into Asia or America market will reduce their profit. This could be due to difficulties of coordinating activities in those new markets or the culture differences. It is also important to note that globalization will cause de- industrialization and high unemployment in the domestic market Segmentation, Targeting and Positioning Any business can not afford to promote their product in the similar ways using similar strategies. This is because not all products can serve the same requirements and demands. However, it is very important that customers are aware of the brandââ¬â¢s existence and the unique selling point of the product and brand must be well communicated to the user. Thus, businesses use segmentation, targeting and positioning (STP) to find their customers and target them so that they can promote their product in the most efficient way. The first step of product promotion or even when product is just at its research stage is segmentation. Segmentation is the division of a broad market in smaller categories consisting of individuals with the similar characteristics. These individuals tend to show similar thinking and perception towards products and brands. When the market fluctuates or a new identical product is introduced to the market, customers in the same segment usually have the same respond to the market and the product. In a simple word, market segmentation can be called grouping as it group people with similar characteristics and thinking together. In the case of Nokia, market segmentation is very important as it significantly enhance the sales process and the brand image of the firm. Nokia has many different lines of products so segmentation is on crucial process in its operation. Nokia segmentation could be kids, male, female, high income customer, low income customer, young people and etc. Targeting is the next phase of the STP process. Targeting is done after the broad market has been segmented. Targeting involves devising various marketing strategies and promotional schemes according to the preferences of the different segments. Targeting is important as it could help an organization to reduce unnecessary promotion cost and also boost sale results of the product. As in the case of Nokia, they create phone for almost every segment so targeting them to the right segment will boost their sale results. For example, the Nokia cheaper line such as Nokia 1100, 1200, 1208 are aimed at people with lower income or as a secondary phone. On the other hand, Nokia 8800 is aimed at successful business man and their new smart phones are aim at young, middle income people. Positioning is the last stage of the STP process. After a company has done the market segmentation and targeting, it will work hard to create a good impression of its products in the target customersââ¬â¢ perception. Product positioning is what customers believe about the productââ¬â¢s value, features and benefits. It is important that the customers have a good perception over the product at the beginning stage of positioning otherwise, the product success will be quite challenging. By getting it right, positioning helps organization to create a good perception of the products in the minds of target audience. Using the case of Nokia, after they segment and target their customers, they could improve the product positioning by creating unique point of the product that fits well with the targeted customers. For example, for female target, Nokia could create product in more feminine colors such as white, pink and etc.
Friday, November 8, 2019
Black Infantry in the West essays
Black Infantry in the West essays In May of 1865, Congress faced a problem with the war ending and men being sent home. Where were they going to find men to replace the volunteer units? Another problem that the army faced was keeping the hostile Indians under control and learning how to adapt to their style of warfare. General Sheridan also proved to be an important person during this time period. At the beginning of the Indian wars, from 1866 to 1891, the actual strength of the army was approximately 25,000 men (Fowler, 1971, p. 4). Because of the shortage of men, many commanders found themselves very short on personnel. Sheridan pointed out that he was required to garrison seventy three posts and protect an area of country that extended from Canada in the north to Rio Grande in the south with a force of only 13,468 men (Fowler, 1971, p.5). I could only imagine how difficult it must have been for Sheridan to cover such a vast area of land with such a shortage of personnel. It makes you wonder how he organized his divisions to cover the area required by him. The Indian wars proved to be one of the biggest problems that faced the infantry in the west. The way the Indians fought was impractical to the army. They were used to using large regiments and guns. The Indians hit and run style of fighting devastated the army. This was smart to me. The Indians fought their own war instead of fighting the armys war. If the Indians would have tried to fight the way the army was used to fighting, they would have been slaughtered. The war most likely would not have lasted as long as it did. In my opinion, the Indians were very tactical. Just think, they fought their own war on land that they had lived on forever. They were also very mobile. They could pick up and move their entire tribe at a rate of 55 miles per day (Fowler, 1971 p. 7).The Indians ability to move quickly and endure long marches through rough conditions also proved to be a useful tactic. When reviewing thi...
Wednesday, November 6, 2019
How to Boost Your Productivity at Work
How to Boost Your Productivity at Work Highly successful people tend to be more productive as well. There are only so many hours in the day, so making the most of your time at work is crucial. Getting more done in less time allows us to get ahead, and even leave us time to do things outside of work. The problem is that it is hard to stay focus and motivated in todayââ¬â¢s busy and connected world. To boost your productivity, you could either put in more hours or you could work smarter. I donââ¬â¢t know about you, but I definitely prefer the latter. To work smarter, itââ¬â¢s not about using more task management tools, itââ¬â¢s not about getting more done, itââ¬â¢s more about getting the right things done. There is actually science behind productivity. Check out the video below to learn the science of productivity.
Sunday, November 3, 2019
WRITING CLASS PAPER ON ROMEO AND JULIET (PLAY VS THE MOVIE) Essay
WRITING CLASS PAPER ON ROMEO AND JULIET (PLAY VS THE MOVIE) - Essay Example True love was an element that would see no change, despite the time period it was thrust into. In following this very sentence, the movie directed by Luhrmann, was a disappointment because it was not able to reflect a number of emotions that Shakespeare intended to portray in his work. Due to this very reason, the movie is quite irrelevant when it comes to the actual play written, and through examples of this paper, the same has been depicted. Shakespeare did not fathom the fact however, that his play would later take the form of a movie enacted by Leonardo DiCaprio and Claire Danes; he never thought that actors on reel would ever portray his characters; and do it very averagely at that too. There have been a number of statements and reviews regarding how terrible the movie version, ââ¬ËShakespeare in Loveââ¬â¢ was as compared to the actual emotions and feelings that should have been reflected in any enactment of Romeo and Juliet; this play has been done time and again in theat res big and small, all around the world. In Shakespeareââ¬â¢s play, Romeo says, ââ¬Å"Is love a tender thing? it is too rough, Too rude, too boisterous, and it pricks like thorn.â⬠... He wanted the audience to know what Shakespeare was thinking of when he thought of the word love, and thus, how the same feeling came across to the world through the pages of Romeo and Juliet. However, since the director wanted to show all of this while keeping in account his own ideas and beliefs of what the same emotions of affection were according to the renowned playwright, he failed miserably in doing so. A number of important speeches, dialogues and scenes have been left out from the story in the movie; some of which were crucial for the existence of the entire plot of the novella; for example the scene that takes place between Romeo and the apothecary. Yet another change in the scenes is when at the end, Lady Montague is shown as alive and standing next to her husband, instead of having died of pain, grief and trauma caused to her due to the various incidents that take place in the play. The death of Paris has also not been shown in the movie and the scene where Romeo was supp osed to visit the Capulet tomb thus had to be omitted and misinterpreted to the audience. Another misgiving has been provided to the audience through the movie; the presence of Friar John. The man was supposed to have been quarantined due to being suspected of having the plague, yet in the movie version, he passed Romeo and Balthasar while they were on their way to Verona. A number of dialogues that were supposed to be said by Capulet have also been passed o Lady Capulet instead. Many suspect that such a move was done in order to increase the role that women have in society in the present day and age. In those times, when Shakespeare had initially written the play, women were not given much importance, and their please or requests were either made in private, or were not heard
Friday, November 1, 2019
Casestudy Case Study Example | Topics and Well Written Essays - 500 words
Casestudy - Case Study Example We at Lauren sincerely regret the unavoidable employee lay-off situation that followed our acquisition of Western Company. We have received complaints by former Western employees who feel aggrieved by the amount of severance package we have stepped forward to offer our unfortunate brothers whose esteemed services were cut short at the firm for sustainability reasons. For demonstration we shall pick the case of Bill Smith, a recently laid off Western employee, who we understand is concerned that Lauren is not genuine in the severance package offered to him. To clarify our stand, Lauren has hired the services of a statistician who worked out the figures contained in the analysis below regarding our severance packages policy. The output above shows the coefficients generated when the data from the randomly picked former Lauren employees is executed. We use the table values to construct a linear model that can be used to determine the amount of severance pay for any employee at the firm and emerging subsidiaries. The model is supposed to acquire the form: y = Ã ²0 + Ã ²1x1 + Ã ²2x2 + Ã ²3x3 since we have got three independent variables; employees age at the time of termination of the contract, the length of time the employee has worked with us, and the annual pay of the employee. We have also one dependent variable, weeks of severance pay. From the figure obtained above (-2228.2 weeks), it is clear that the model does not exactly obey the assumption that the pay period is directly related to any linear combination of the factors listed by Lauren as the determining factors of pay period. This is a serious fact because it exposes Lauren as a company that does not honour or follow any pre-set procedures in administration of the severance package. The negative value indicates that Mr. Smith is supposed to work for firm for another over 2220 weeks, a situation that depicts him as
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