W7 Case Study Assignment Example | Topics and Well Written Essays - 500 words

W7 Case Study - Assignment Example Sometimes being honest is not what sells. In this case it is important and helpful to have a professional code of ethics. A code of ethics makes sure that marketers are keeping ethics in mind and the consumers are being protected. Anyone can make a claim about a product or service to make a sale but consumers need to know that the claims are true. Keeping true to a code of ethics allows marketers to make correct choices. An ethics officer has an important role in a corporation. An ethics officer is the mentor of the corporation. The ethics officer must mentor to show a good example. An ethics officer also takes on the role as the enforcer. The ethics officer must enforce the code of ethics. This role is important because anyone can tell others what to do and hope that they listen, unfortunately it does not always work this way and someone must be there to enforce. Finally, an ethics officer needs to be open and available to answer questions. There are necessary fundamental building blocks to ensure a good, comprehensive ethics program. The ethics program must be able to be used to educate employees. These building blocks include a way to show employees that honesty is vital. It is also important to let employees know that the corporation cares about problems and want to know what can be done to make a difference. As part of fundamental building blocks, employees need to be ensured that making the correct ethical decisions can improve their employee status. Online marketing opens a whole new world of marketing. With this, companies are able to target a new market. Targeting a new market means a new set of issues related to making ethical marketing decisions. These issues are surrounded around trust. When you cannot see things face to face, how can you trust that it is real and ethical? Other issues associated with online marketing include, targeting an unknown

E-Businesss Impact on Organizational Flexibility Annotated Bibliography

E-Businesss Impact on Organizational Flexibility - Annotated Bibliography Example In this study, the previous literature has been explored by the authors and combining five case studies a model of seven critical factors depicting the impact of flexibility, in the e-business market and on the organizational effectiveness has been proposed. Moreover, this paper proposes the model framed to be utilized as a benchmark and thus can be considered as an essential learning mechanism. The model entails organization-wide change management, joint verdict intelligence and management/ alliance, process orientated agility, organizational learning, information management focused on network, transformational leadership, and knowledgeable meetings. This work offers an interesting insight into the in-progress academic interest in e-business and its influence on the flexibility of organization. The study describes a number of matters linking with human factors, culture, and people as being the most significant to deal. To accomplish efficient organizational change demands actual buy-in from the individuals that are either involved in the change process or are impacted by it i.e. it entails the end-users of the novel technology as well as the central organizational individuals who induce the essential changes. This article provides a comprehensive source on the key factors that can enhance flexibility in an online business and does not limits itself to the technological factor only but also includes the human factor that can help in achieving this goal. It has been evidenced by the authors that the successful implementation of technology depends on task designs, work environment, appropriate training and implementing proper organi zational change. Setting rules and regulations for technological use is recommended to be forbidden to enhance flexibility in the work process, as rules create rigidity in the process.