Case study Example | Topics and Well Written Essays - 1750 words - 3

Case Study Example Coke could have researched how to spend their resources in order to employ it more effectually. It is evident that Pepsi was spending little and gaining the market share, the big question is where was coke then? Research is an important step in advertising since money was wasted yet there various other uses within the organization that money could have helped. For coca-cola to improve the stated issues above the corporate could do number of things. The change of coke flavor done by the company was quick and by doing more study, the issue may have not been the taste that was suppressing their sales. Companies should look into every latent change to a product, and establish the best fit with diverse study surveys groups,  discussions, etc. clients are very instrumental in decision-making since they are the company’s business. Press and broadcast media are most of the times expresses and shows public opinion. With new Coke, the media worsened the heard instinct by publicizing and making the protests viral. News seems to be  more interesting when a critique on  someone or something is found wanting. We noted this fanning of protests in Coke’s contamination issues in Europe, to the extent  that  some individuals  came up  with  psychosomatic sickness after drinking Coca-Cola products. The power of the media not only not only worth recognition but also a factor worth consideration in making decisions that  may affect  an company’s public image. The coca cola company just has to bank their hopes on the public. They have to do the necessary research of the markets to know what the customer wants and use data collected in inventing new products that can build the trust back. Nevertheless, they can also get in promotional activities like organizing game in Europe with them being the main sponsors to bring build back the trust. The coca Cola Company can spend some money to help in giving back to the society in Europe i.e. may put